Highlight adult intelligence and individuality
BRAND CONCEPT
ZOOM was born as a design pen in 1986. Uniquely unconventional pens representing Japanese aesthetics offer choices that satisfy curiosity and stimulate creativity.
This series seeks the highest level of compatibility between universality and innovation pursued with free-thinking and unconventional, multi-dimensional ideas. The unique designs offer choices that satisfy curiosity and stimulate creativity.
A highly practical and functional series with a simple yet modern design. A new standard for young business people who want to be casually assertive and give a good impression.
This series interprets and expresses the culture and spirituality of Japan in a unique and formative manner. Ying represents elegance and harmony. Feel the elegance of Japanese harmonious beauty that resonates in the minds of those who hold the pen. A new form of pen designed for those who love Japan.
BRAND HISTORY
ZOOM has launched a number of unique products. Find information about the very first ZOOM representative models when the concept of ZOOM was given its physical form.
Beginning of a new writing instrument form factor
In 1986, when digital data entry began to form part of our daily lives, Tombow proposed a new function for writing instruments.
The ZOOM series was designed to demonstrate human creativity that digital advances are incapable of doing.
The first two models were an impressively thick ballpoint pen 505 and an unprecedentedly thin mechanical pencil 606. The ZOOM series have had different form factors, such as thick, slim, thin, light, and beautiful; all expanding creative possibilities.
A wide range of products have been derived from the 505 series characterized by a very thick body with a rubber grip. The first 505 model continues to be popular.
Designed to be as thin as a card, this innovative pen has created a new movement in writing instruments. It is thin enough to be placed in a notebook or a book to be carried around, expanding the writing scene.
A model designed after the extra-thick 505 and the ultra-thin 606 to be easy to use and as slim as possible. This stylishly designed pen has a clip, knock, and grip of different and unique shapes. The design has been highly valued and won many prestigious design awards worldwide. The series continues to be popular to this day.
“808” was nicknamed “Egg” due to its egg like shape that makes you smile. Gently fits the hand, its comfort is a creative and unique design that makes new ideas fly. A fountain pen was also released in addition to the water-based ballpoint pen.
To be continued…
BRAND TOPICS
| 2023.2.10 | Rebrand as “Aiming to be a “contemporary design pen from Japan” https://www.zoom-japan.com/ |
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AWARDS
ZOOM ying Samon |
2018 Red Dot Design Award |
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ZOOM ying Hashi |
2018 Red Dot Design Award |
| ZOOM 414 |
2006 iF Design Award 2006 Red Dot Design Award |
ZOOM 727 |
2004 iF Design Award |
| ZOOM ESPANA |
1994 iF Design Award 1994 Baden-Württemberg International Design Award 1994 Design Plus Award |
| ZOOM V472 （Titan） |
1994 Design Plus Award |
| ZOOM OCEANIC |
1993 Design Plus Award |
| ZOOM 515 |
1989 Red Dot Design Innovation (current Red Dot Award) |
ZOOM 707 |
1990 Baden-Württemberg International Design Award 1989 Design Plus Award 1988 Red Dot Design Innovation (current Red Dot Award) Red Dot Best of the Best Award |
| ZOOM 858 |
1989 Red Dot Design Innovation (current Red Dot Award) |
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