Tombow Pencil Co., Ltd. (Head office, Kita-ku, Tokyo, President, Akihiro Ogawa) is a part of the campaign “You are not alone” that cultural broadcasting will develop for the students this winter, popular late-night wide program “Recommmen!” Will also be offered in the form of a crown. “The winning insect Tombow !” Sponsored the second consecutive year for the students.
The program name is ” Tombow Pencil Presents recommmen!”, and the broadcast date is 22:00 ~ 23:55 on Monday, December 10.
“Recommender!” Is a popular show for young people who have won the seventh consecutive hearing rate of a teenage male and a woman in the late-night wide program of the cultural broadcasting which started in 2003. Our company provides a broadcast of about two hours a night as a special support for students. Continue for about two months, “Recommen!” The spot advertisement which supports the examination student is carried out.
■ Program Overview
Show title ” Tombow Pencil Presents recommmen!” Special support for prospective students
Broadcast Date: Monday, December 10, 2018 22:00-23:55 (about 2 hours)
Broadcasting station Cultural Broadcasting (Kanto 1, 11 prefectures) * As a net station, Kyoto Broadcasting, Akita Broadcasting, Radio Fukushima, Shizuoka Broadcasting
Cast Otenki glues (main personality)
■ CM implementation and present
We will broadcast the Tombow Pencil spot cm from December 5 to February 15, 2019. During the campaign period, we I will give a pencil to the listener to support the examination that collaborated.
■ Program Concept
” Tombow = winning insect = Good luck” is presented to the student the message that springs of QI in the keyword. The program “Recommen” on Twitter And connect the Tombow Pencil and listener, net news that will want to talk in school tomorrow, quotations that are out of the mind, “high-level examination conscious” examination special to respect, Tombow Pencil to encourage the examination And provide gifts and other information from the
“RECOMEN!” Is a two-way program of the listener participation to exchange the “hard work” at the time immediately before the test. Tombow Pencil It is a valuable opportunity to be able to expand the width of the exchange with the USER through SNS not only to strengthen the branding of our company but also to participate in the key word of “bug” in this program. We hope to continue to be a good partner for young people through “writing, erasing and pasting” products even in the new stage after entering the university.