Tombow Pencil Co., Ltd. (Headquarters: Kita-ku, Tokyo, President: Akihiro Ogawa) is a sponsor of the popular late-night program special project of Nippon Cultural Broadcasting Inc. “You Are Not Alone – Entrance Examination Support Campaign!”. The program on Wednesday December 11th will be broadcast in the KANMURI/ceremonial format. “Kachi-mushi Tombow” has been well received by listeners who are taking entrance exams and Tombow has become the title sponsor for the eighth consecutive year.
The program name is “Tombow Pencil Presents Recommen! Entrance Examination Support Special”. It will be broadcast live from 22:00 to 24:00 on Wednesday, December 11th.
The program will feature actress Yabuki Nako. On the 11th, we are pleased to welcome Saitou Nagisa, who is this year’s campaign girl for the examinees support campaign, as a special guest. We look forward to a fun talk while connecting with prospective listeners on SNS.
In addition, Tombow will run a commercial during the “Recommen!” Broadcast in support of examinees. Tombow will also sponsor last year’s Campaign Girl Yabuki Nako’s Recommen! (every Wednesday), as well as Girls²’s program “Girls²’s Garu-Garu Talk” (every Monday), featuring the campaign girls from two years ago.
Recommen! is a late-night program on Nippon Cultural Broadcasting that started in 2003 and is a popular program that has achieved the highest audience ratings among teenagers. Through this program, which sends encouragement to examinees, we aim to increase brand loyalty for Tombow Pencil.
■ Program Overview
Program title: “Tombow Pencil Presents Recommen! Student Examination Support Special”
Broadcast date and time: Wednesday, December 11, 2023, 22:00-24:00 (approximately 2 hours)
Broadcasting stations: Nippon Cultural Broadcasting (Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Gunma, Shizuoka, Yamanashi, Nagano, Fukushima, Niigata), Hokkaido Broadcasting, Akita Broadcasting, Radio Fukushima, Shizuoka Broadcasting, Kyoto Broadcasting, Radio Kansai, Nankai Broadcasting
Cast: Yabuki Nako, Saitou Nagisa
■ CM and listener gift
From December 2nd, the start of the “Nippon Cultural Broadcasting Entrance Examination Support Campaign” to February 14th 2025, Tombow Pencil spot commercials will be broadcast, and programs will be jointly provided. During this campaign period, listeners will receive an entrance exam support pencil created in collaboration with Recommen!.
■ Program concept
With the keyword ” Tombow , Dragonfly = Winning insect = Good luck”, we will connect the program and listeners via SNS to support students taking entrance exams.
Nippon Cultural Broadcasting Inc. “Recommen!” Official Website URL: https://www.joqr.co.jp/qr/program/reco/