“Morinaga Milk Caramel 111th Anniversary Campaign”
“Loved by 111-Year-Old Group” collaboration

  • Facebook
  • Twitter
  • LINE
  • print

Tombow Pencil Co., Ltd. (Kita-ku, Tokyo) will participate in the “Morinaga Milk Caramel 111th Anniversary Campaign”.

This collaboration will be sponsored by Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo, Representative Director, President, Mr. Eijiro Ota), and Tombow together with Iwanami Shoten, Publishers (Hitotsubashi, Chiyoda-ku, Tokyo) are participating.

he message of the collaboration between the three companies is “We are loved by the 111-year-old group.” This year 2024 marks the 111th anniversary of the release of Morinaga Milk Caramel, the 111th anniversary of the founding of Iwanami Shoten, and the 111th anniversary of the founding of Tombow Pencil. Long-loved trademarks and trade names collaborate across fields to get users talking.

<Collaboration in closed campaign>
Morinaga Milk Caramel 111th anniversary collaboration goods gift campaign will be held from May 28th (Tuesday) to July 31st (Wednesday) of this year. (For details, see the URL at the end)
Tombow will produce a milk caramel design erasers “Mono Box” (PE-01A x 18 pieces/photo left), and a 4 item milk caramel design stationery set (pictured on the right) which includes a “Mono Pocket” correction tape, a “Kiero Pit” glue stick, “Ki Monogatari” pencils and a “NQ plastic case 12 color pencils” which will be offered as a campaign prizes.

<SNS Campaign Collaboration>

Milk Caramel’s 111th anniversary “W Follow Campaign” will be held from May 28th (Tuesday) to June 10th (Monday). “FUN ART STUDIO”, which Tombow established and operates with the aim of promoting art, will collaborate on this anniversary campaign.
Quoted repost a campaign post featuring “milk caramel art” hand-drawn by FUN ART STUDIO’s four partner artists on X (formerly Twitter) with the specified hashtag, comment on the campaign post on Instagram, etc. (W Follow) will be used as the platform for the giveaway campaigns. Popular artists Misaki, Sara Gally, karashisoell, and shiho sakurai (titles omitted / FUN ART STUDIO https://tombow-funart.com/artists/)will participate.
A lottery will be drawn from among the applicants to receive a “milk caramel cake made from 111 boxes of milk caramel” and “Toro Nama Caramel” from Morinaga & Co., Ltd.

< Collaboration on Milk Caramel Art Plastic Folder Present Campaign>
An original Plastic Folder printed with “milk caramel art” drawn by four partner artists of our “FUN ART STUDIO” will be a free gift that you will receive when purchasing the eligible product. (Starts sequentially from May 28th (Tuesday), ends as soon as prizes run out)


For more information,
Please refer to Morinaga & Co.’s “Milk Caramel 111th Anniversary Campaign Special Site.”

Inquiry of Press Release

  • Public relations office


  • Customer service office


This page is translated automatically by machine.
Please be noted that the translation might not be accurate due to machine translation. Depending on the translation, the translated text might be different from the original content.

Back to Press Release