ZOOM, a contemporary design pen from Japan, won reddot design award 2024

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Tombow Pencil Co., Ltd. (Headquarters: Kita-ku, Tokyo, President: Akihiro Ogawa) won the reddot design award 2024 for two products that were released last year: a retractable ultra-low viscosity ballpoint pen (0.5/0.7mm ball) and a retractable mechanical pencil “ZOOM C1” (suggested retail price 7,700 JPY/7,000 JPY excluding tax) and a cap-type water-based gel ballpoint pen “ZOOM L1” (suggested retail price 4,400 JPY/4,000 JPY excluding tax). This is our 13th time (14 products)

The two award-winning products are the mainstays of a series of new style, limitless writing instruments, rebranded last year from “ZOOM” launched in 1986, aiming to be a “contemporary design pen from Japan”.
We are greatly encouraged that the prestigious reddot design award 2024, one of the world’s three major design awards*, has awarded the global crown to “ZOOM design” from Japan.
*The three major design awards: “reddot design award” (Germany), “iF design award” (Germany), and “International Design Excellence Award” (USA).

ZOOM (Est. 2023) Brand Concept

Aesthetics of One

An aesthetic sense that freely incorporates play into the dignity that the Japanese have cultivated.
An attitude that pursues the cutting edge while keeping one’s feet on the ground.
To highlight the intelligence and individuality of an independent adult;
a contemporary design pen from Japan “ZOOM”


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