Tombow Pencil Co., Ltd. (Headquarters: Kita-ku, Tokyo, President: Akihiro Ogawa) “RECOMMEN! Student Examination Support Special” in the KANMURI/ceremonial format is a popular late-night Nippon Cultural Broadcasting System radio program. “Kachi-mushi Tombow” (Winning Tombow) has been well received by students taking exams and so Tombow has decided to sponsor it for the sixth consecutive year.
The name of the program is “Tombow Pencil Presents RECOMMEN! Student Examination Support Special” and will be broadcast live on Monday, December 12th from 22:00 to 24:00. The program and students will connect via SNS. Haichi, a popular educational YouTuber will guest, along with personalities Nori Otenki and Rina Matsuda (Sakurazaka46).
Starting with the student support special “RECOMMEN! Broadcast Tombow Pencil student support commercial, a new program “Girls²’s GARU GARU Talk!” will be jointly broadcast every Wednesday by Nippon Cultural Broadcasting’s student support campaign girl. Girls² (read as Girls Girls) is a nine-member performance group that is popular among teens.
“RECOMMEN!” is a late-night radio program on Nippon Cultural Broadcasting that started in 2003. It is popular among young people and has the highest listening rate among teenage men and women. In addition to sponsoring a two-hour broadcast per night, as special support for examinees, Tombow will also create a plan to support examinees.
(Nippon Cultural Broadcasting RECOMMEN! https://www.joqr.co.jp/qr/program/reco/)
■ Program overview
Program title “Tombow Pencil presents RECOMMEN!” Student Examination Support Special”
Broadcast date and time：Monday, December 12, 2022, 22:00-24:00 (about 2 hours)
Broadcasting stations：Nippon Cultural Broadcasting (Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Gunma, Shizuoka, Yamanashi, Nagano, Fukushima, Niigata), Hokkaido Broadcasting, Akita Broadcasting, Radio Fukushima, Shizuoka Broadcasting, Kyoto Broadcasting, Radio Kansai, Nankai Broadcasting
Performers：Nori Otenki (main personality), Rina Matsuda (Sakurazaka46), Haichi
■Commercial implementation and listener gifts
From December 12th to mid-February 2023 Tombow will jointly provide Tombow Pencil Spot commercial broadcasts and new programs. During this campaign period listeners will receive an exam support pencil that is a collaboration between Tombow and “RECOMMEN!”.
■ Program concept
Based on the keyword “Tombow = Kachi-mushi (Winning) = Good luck” Tombow will connect the program and listeners via SNS to help support students.
2022 ACC Awards
Last years “RECOMMEN!” commercial won the “Silver Award” in the ACC Awards Radio and Audio Advertising category.