Tombow Pencil Co., Ltd. (Headquarters: Kita-ku, Tokyo, President: Akihiro Ogawa) once again presents this year’s popular late-night program RECOMMEN! We will present “Student Examination Support Special” in the KANMURI/ceremonial format. “Kachi-mushi Tombow” has been well received by examinees and this will be the fifth consecutive year of sponsorship.
The program “Tombow Pencil Presents RECOMMEN! “Student Examination Support Special” will be broadcast live on December 6th (Monday) from 22:00 to 23:55. The program and examine students will be connected by SNS, with personality Otenki Nori leading two guests in an entertaining conversation.
Staring with the student examine support special RECOMMEN! a Tombow Pencil student support commercial will be aired during the December to February 2022 exam season. In addition we will jointly present a new program “Rio Teramoto’s Buchikawa Radio” in RECOMMEN! (Every Monday).
*Rio Teramoto, SNS followers Twitter: 155,000/Instagram: 232,000 (November 2021)
RECOMMEN! is a late-night program from Nippon Cultural Broadcasting that started in 2003, and is popular among young people with the highest listener rate for teenagers. In addition to sponsoring a two hour nightly broadcast, as an examinee support special we will develop an examinee support plan.
■ Program Overview
Program title “TOMBOW Pencil Presents RECOMMEN! Student Support Special”
Broadcast date and time Monday, December 6, 2021 from 22:00 to 23:55 (about 2 hours)
Broadcasting station Nippon Cultural Broadcasting (Kanto 1 Metropolitan area, 11 prefectures)
*As an internet station, Akita Broadcasting System, Radio Fukushima, Shizuoka Broadcasting System, KBS Kyoto, Radio Kansai, Nankai Broadcasting
Performers Otenki Nori (main personality) and 2 guests
■ CM Implementation and Gifts
From December 6th to mid-February 2022, the Tombow Pencil Spot CM and some other spots will be jointly sponsored with RECOMMEN! During this campaign period we will present listeners with a pencil to support the examination as a collaboration between Tombow and RECOMMEN!.
■ Program Concept
With the keywords “Tombow = Winning Insect = Good Luck” on SNS, we support students by connecting programs and listeners.
Nippon Cultural Broadcasting RECOMMEN!