PRESS RELEASE

Introducing a fluorescent neon yellow “KIEIRO Pit”.
“KIEIRO Pit Neon Yellow” easy to see where applied, invisible when dry.

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Tombow Pencil Co., Ltd. (Headquarters: Kita-ku, Tokyo, President: Akihiro Ogawa) announces the “KIEIRO Pit Neon Yellow which incorporates “neon yellow” in a Color disappearing glue stick making it easy to see where glue is applied yet the color disappears once dry.
The product name is “KIEIRO Pit Neon Yellow”. Goes on sale at stationery stores and mass retailers nationwide from March 11.

Product size is about 10g (S size) and the suggested retail price is 132JPY (120JPY excluding tax).Glue color is neon yellow. There are five body colors: yellow, silver, pink, limited blue (limited edition), and limited pink (limited edition).

Product features include: (1) a bright fluorescent color neon yellow glue, (2) the neon yellow color makes it easy to see where glue is applied for even gluing without waste and without mistakes, (3) when the glue dries the color disappears.
The glue contains a reagent (indicator) that turns a neon yellow color in the presence of water in the gel state glue. When water in the glue is absorbed or evaporated by the paper, this color disappears.

Neon yellow adds a fashionable feeling as a personal tool. Available in 5 body colors.Same shape and size (20mm diameter and 87mm height), as the “KIEIRO Pit” S so easily fits in a pen case.

Annual sales plan is about 2.6 million units in Japan and about 310 million yen (retail price).

 

body colors: yellow, silver, pink, limited blue (limited edition), and limited pink (limited edition).

 

Store display

 

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