Tombow Pencil Co., Ltd. (Headquarters Kita-ku, Tokyo, President Akihiro Ogawa) is part of the “You are not alone” campaign that Nippon Cultural Broadcasting is developed for students taking examinees this winter, and the popular late-night wide program “Recomen!” This year also provided in the form of a crown. “The Kachimushi Tombow we have decided to sponsor the applicants for the third consecutive year.
The program name is Tombow Pencil Presents Recommen!
“Recommen!” This is a late-night wide program launched in 2003 and is popular among young people who have won the top listening rate for teenage men and women. Our company provides broadcasting of about two hours a night as a special to support students. In addition, for about two months after December 2, in addition to conducting spot advertisements to support students, “Recomen” We will jointly provide some corners .
■ Program Overview
Program Title: Tombow Pencil Presents Recommen! Student Support Special”
Broadcast Date: Monday, December 2, 2019, 22:00-23:55 (approximately 2 hours)
Broadcasting Station : Nippon Cultural Broadcasting (Kanto 1 tokyo 11 prefectures)
As a net station Akita Broadcasting, Radio Fukushima, Shizuoka Broadcasting Corporation, KBS Kyoto, Radio Kansai, Nankai Broadcasting
Performer : Otenki Nori (Main Personality)
■ CM implementation and present
From December 2 to February 14, 2020 of the “Recommen! Student Support Campaign”, Tombow Pencil spot commercial son broadcast and “Recommen!” Will be provided in part of the corner joint lying. During this campaign, we will be able to We will present the examination support pencil that collaborated to the listener.
■ Program Concept
We are looking for a method of carrying the allergen of the listener with the keyword Tombow is a “Kachimushi” , good luck”. The program “Recommen!” on Twitter Connecting the Tombow Pencil and the listener, net news that you want to talk about in the school tomorrow, the examination special to respect the “conscious system”, and the present from the Tombow Pencil which is encouraging the examination, etc. are transmitted and provided.
“RECOMMEN!” Is a two-way program of the listener participation to exchange the “hard work” at the time immediately before the test. Tombow Pencil It is a valuable opportunity to be able to expand the width of the exchange with the user through SNS not only to strengthen the branding of our company but also to participate in the key word of “Kachimushi” in this program. We hope to continue to be a good partner for young people through “writing, erasing and glueing” products even in the new stage after entering the university.