Tombow Pencil Co., Ltd. (Head office, Kita-ku, Tokyo, President, Akihiro Ogawa) will launch a new product in the stationery corner of nationwide stationery stores and mass merchandisers on March 12, with a light colored set of 24 colors and a 36-color set of packaging that are easy to carry.
When the cloth case that spreads all colors is quruli, it becomes the shape of the pen pouch almost, and is suitable for carrying to the field sketch, coloring book, and the Pencil painting classroom.(See below for the frequency of using colored pencils outside of home)
The product name and the suggested retail price are “roll case colored pencils 24 colors NQ” with tax: 2,160 yen (2,000 yen by tax), and “roll case colored pencil 36 color NQ” incl. ¥2,200 The annual sales plan is approximately 40,000 sets and approximately 100 million yen (retail price).
The features of this product are as follows:

(1) weight is lighter than the conventional cans.
The 24-color set is 165g, which is about half of the cans (48% decrease). The 36-color set is 250g, which is about half of the cans (48% decrease). The 24-color set also sells paper boxed (196g), and the weight ratio is reduced by 16. (Below the weight comparison of the roll case and cans)
(2) It is easy to fit in a bag with a supple cloth.
The approximate size of the case rolled in a cloth case, the 24-color set is about 5cm in diameter and 20cm in length. The 36-color set is approximately 6cm in diameter and approximately 20cm in length. About 10% of 24 colors (volume ratio), 36 colors are now about 20% (same) compact.
(3) because it is made of cloth, it is difficult to deform.
Because it is made of cloth, it is difficult to deform like a can even if it is dropped or bumped, and the impact sound is easy to handle less.
When the roll case is opened, the color of this product can be expanded as all colors are spread, so that you can quickly take out the colors you want.
The set of colored pencils is the same as a set of 24 color cans and 36 color sets (set contents below). The appearance is the design which accents the black in yellow, and the image of our long cellar can input colored pencil.

Types of role cases and how to use them >
The 24-color set is 25 centimeters long, and the inside of a cloth of 29 centimeters (polyester) has five pockets of about 10 centimeters in depth and six centimeters in width. The 36-color set has seven pockets on the inside of a cloth of 25 centimeters in length and 39 centimeters horizontally. Holds six colored pencils in a single pocket. There is one spare pocket, both of which can accommodate the photo A, Black Core pencil and ruler. In the left pocket, we sew rubber bands that can be sandwiched between Plastic Eraser and sharpener = photo B.
How to put it to the end (when winding), wrap the top cloth to cover the pencil core = Photo C, wrap the colored pencil from the left side, the belt is sewn to the right end (string/24 color set: Length about 45 cm, 36 color set: Length about 50 centimeters) and wound twice, The knot of the tip is crossed to the belt and tightened.

Background of reference material commercialization >
There were more than 60% of people using colored pencils outside of home, such as colored pencils, outdoor sketches, coloring books, and colored pencils, and at that time, there were more than 20% of people swapping sets (cans or paper boxed). The method was generally replaced with a commercially available pen case or a case of my own. Considering the convenience of those who enjoy carrying colored pencils, we will line up the “roll case colored pencils” as a staple in addition to the conventional can input and paper box.

Reference material roll case input and can input weight of paper box >

■ Roll case color pencil 24 colors NQ
[Contents of colored pencils]
Kiiro/Midori/midori/Mizuiro/blue/purple/Momoiro/because it’s/green/black/black/black/Black/Black/Yamabuki Iro/Parakiro/Fukamori/Gunjio Iro/Sumireiro /Kiniro/Giniro/Kin

■ Roll case color Pencil 36 colors NQ
[Contents of colored pencils]
Kiiro/Midori/midori/Mizuiro/blue/purple/Momoiro/because it’s/green/black/black/black/Black/Black/Yamabuki Iro/Parakiro/Fukamori/Gunjio Iro/Sumireiro /Kiniro/Giniro/Kin
Remon Iro/When bribes/pine-iro/hectic Iro/AO midori/light blue/AI-iro/Fujiwara Saki/Fujiro/stay/Light
※ Both from the left of the photo, sales form (paper boxed), rolled state, roll rolled state
※ Paper boxed Size (24 colors, 36 colors) Width 120 × depth 45 × height 200mm