“Let’s Go!”
Tombow’s Yo-i

BRAND STORY

Yo-i supports a child’s very first writing and drawing experiences.

Supports first uses of stationery & school.

In 2012, Tombow released Yo-i, a stationery series for pre-school children aimed at supporting their very first drawing and writing experiences.

The series has a variety of unique, ease of design products suitable for different stages of children’s growth.
Children will enjoy learning how to write and draw by themselves.

The Yo-i mark expresses the sun as the palm of a child’s hand growing in the sunlight.

character Tetotancharacter Tetotan

AWARDS

Water-Based Crayon

2012Kids Design Award

2012Kids Design Award

Discover more

  • MONO
  • PiT
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  • ippo!
  • Yo-i